You work hard for your patients. The care you have for bettering their lives is self-evident. Your goal is to help them reach their optimum health and potential by evaluating and treating pain and musculoskeletal disorders. And you do great work and help many patients….
…But what if you could do more? What would that mean for your patients and the vitality of your practice?
So many of your patients suffer from pain and inflammation due to a major underlying issue – poor nutrition, toxicity and an overall unhealthy lifestyle. Many patients’ pain, health issues, and lack of energy develop or do not resolve as quickly due to these poor lifestyle habits, a negative environment and a lack of exercise. What if you switched your focus from treating the pain to treating the underlying issue and the pain side by side?
A practice that focuses on complete wellness along with chiropractic care provides greater opportunities to holistically solve current patient’s health problems, retain patients and attract new patients as a result.
It is apparent that you, as a Doctor of Chiropractic, understand the importance of living a healthy, fulfilled life. Now, your chiropractic practice can be your mechanism to help your patients achieve their best selves, so that they can flourish. You spend a lot of time with your patients which gives your a greater ability to build strong relationships and more opportunities to coach them on how to live healthy and fulfilled lives.
What is Complete Wellness?
National Wellness Institute defines wellness as a conscious, self-directed and evolving process of achieving full potential.
Full potential? Let’s explore that thought a bit more? What does it mean to be well? Of course, fueling your body with the right types of foods, vitamins, minerals and exercising on a regular basis is at the core of a good wellness program. We have all heard it before, Eat right and exercise! However, there is so much more to a complete wellness program than simply diet and exercise. Chiropractic services, whether a corrective or wellness treatment plan, are at the cornerstone of a complete wellness program as they serve as a means to keep the body healthy.
Additionally, a complete wellness program needs to address all of the cofactors that lead to an unhealthy lifestyle and ultimately every disease and cause of death. Peter Greenlaw defines these four cofactors as the TDOS Syndrome (Toxicity, Deficiency, Obesity, and Stress). Below is an expert for Greenlaw’s book, The TDOS Syndrome and Solutions (The New Health Conversation), that briefly explains each of the cofactors.
“Our bodies face an increasing toxic burden of harmful chemicals that assault us everywhere; in the air we breathe, the water we drink and the food we consume. We are regularly exposed to a chemical cocktail of roughly 80,000 substances. Only a few have ever been tested regarding their long-term effects on human health”
“The industrial food industry mass-produces cheap food with a long shelf life to feed an ever-growing global population. The quality of the foods we consume has steadily declined. Dietary habits that lead to excess weight gain also predispose the individual to have nutrient deficiencies. When you add calorie-reduction diet on top of the micronutrient deficiency and overall nutritional deficiency of raw food products it is no wonder that typical diets fail. Even focusing on so-called healthy foods isn’t sufficient…An Earth Summit Report from 1992 compared soils of 100 years ago. Researchers discovered that our soil lost 85% of minerals and other nutrients during that time span.”
“More than 35% of adults and 17% of children are overweight. Being overweight tops the list of the leading preventable causes of death worldwide.”
“Stress is the leading cause of death. Stress from from nutritional deficiency can lead to weight gain and weight gain adds stress to the body and stress causes the release of hormones to prevent weight loss. It becomes a complex and endless loop. Stress exacerbates the other factors and the other factors exacerbate stress. We find ourselves in an endless downward spiral that keeps getting worse.”
With a wellness program that focuses on chiropractic care to reduce the stress on the body, healthy eating and nutrition to address obesity, supplementation to address deficiency, and detoxification to address toxicity, you are able to provide a solution to all four cofactors and significantly improve your patient’s well-being..
Furthermore, a structured coaching program with a solution for changing behavior and deceptions or obstacles in the mind, a supportive community, and system to measure and track the patient’s progress is vital to sustainability and success of the program.
The Wellness Business Opportunity
The Chiropractic business is getting harder and harder. Insurance is getting more cumbersome and covering less services. Competition is fierce and small business is not easy. A resistance to change in an ever-changing environment is hurting today’s chiropractic businesses.
Only 6% of the population is actively seeking chiropractic care but 1.9 billion adults are overweight and 80% of adults don’t meet the recommended amount of weekly exercise. Furthermore, 70% of the population is suffering from fatigue and low energy which can lead to a lack of mental alertness, weakened muscles and lethargy. The problem is epidemic and it is only when these symptoms become unmanageable and unbearable pain sets in that most of the population actively seeks out chiropractic care..
By capitalizing on the other 94% of the market, many who are focused on wellness or need a wellness program to solve major health issues, you have the opportunity to draw in a significant percentage of new patients. Our marketplace buys based on pain motivation and just because the 94% haven’t gotten to the point that they are seeking out care, does not mean they don’t have pain points that will drive them through the door of your practice into a complete wellness program that provides them the real opportunity to alleviate the pain that comes from an unhealthy lifestyle.